The novel coronavirus pandemic has led to the resurgence of drive-in movies, drive-in concerts, and now, there’s even a drive-thru art gallery coming to a Hollywood landmark.
In honor of Hispanic Heritage Month, Hyundai has teamed up with Long Beach’s Museum of Latin American Art and the Art of Elysium, a nonprofit organization that provides arts programs, for a drive-thru exhibition titled “Driven: A Latinx Artist Celebration Presented by Hyundai.”
The free event happens Oct. 1-4 at the Hollywood Palladium, where about a dozen pieces of artwork by established and emerging local artists will be displayed outdoors.
“Now more than ever, art is an important tool for inspiration,” said Gabriela Urtiaga, chief curator at the Museum of Latin American Art, in Spanish.
Cars will drive through a parking lot that will be converted into a landscape that compliments the artwork which will be displayed on objects such as temporary walls, frames, and other structures.
As they slowly drive through the route, people will be able to tune into their car radios to hear music that acts as a soundtrack for the exhibit as well as hear information about the artwork, which will include various media such as paintings, sculptures, photography, digital and mixed media.